A British company is set to launch what it is calling the UK’s first ever meatless, raw “bleeding” burger.
London-based brand Moving Mountains is introducing the plant-based product into supermarkets and restaurants in early 2018.
According to a press release, the burger has taken two years to master, with help from “a team of leading UK scientists, chefs and farmers”.
The vegan burger is made from coconut oil, wheat and soy proteins, beetroot juice (which creates the “bleeding” effect), potatoes, mushrooms and vitamin B12.
The Moving Mountains B12 burger “allows Brits to bite into the future with an experience so akin to animal meat, it will convert even the most committed carnivores”.
“It looks, smells and tastes as indulgent as regular meat so it can be enjoyed 100% guilt-free by Brits,” the company says.
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Simeon Van der Molen, founder of Moving Mountains says: “Moving Mountains is a British brand launching the UK’s first ever raw bleeding plant-based meat burger. This marks a huge leap in innovation for humanity and will allow consumers to bite into a future that is better for their health and the health of our planet.”
“Our 100 per cent plant-based meat B12 Burger has taken scientists, chefs and farmers over two years to make and is the closest replication to animal meat in the UK, but requires less land, less water and produces less greenhouse emissions.”
“The environmental impact of the animal agriculture industry is becoming catastrophic and so it is essential that technological innovation keeps up to provide a real solution for food that is sustainable but doesn’t compromise on taste, therefore providing a viable alternative for vegans, vegetarians and meat-eaters alike.”